In the first half of 2018, in the analysis report on the purchase of electric power grids, JD continued to occupy the first place in the online purchase of electric wires with a share of 60.5%.

The tenth 815 promotion of JD Home Appliances is coming to an end. Regarding the ten-year development of power grid purchases, JD.com gave a double satisfactory answer from the consumer and industry perspectives: On the one hand, 815 had a good start, "breaking 100 million in 8 minutes, and sales exceeding 3 times the same day last year", which fully proves consumption. The favor of JD Home Appliances and its home appliance status. On the other hand, on August 2nd, the "Analysis Report on Home Grid Purchase in the First Half of 2018" issued by the CCID Research Institute of the Ministry of Industry and Information Technology showed that in the first half of 2018, JD continued to occupy the first place in the online purchase of home wires with a share of 60.5%, and continued to maintain the online line. Tmall Electronics and Suning Tesco ranked second and third with 28.2% and 10.1% share respectively.

"China State Grid Purchase Analysis Report" is an authoritative report continuously released by the CCID Research Institute of the Ministry of Industry and Information Technology since 2013. It has issued 11 issues so far. It is an important source of reference for government authorities and also provides important guidance for the development direction of the industry. significance. It is precisely because it can accurately reflect the development status of the home appliance industry that the "Home Grid Purchase Analysis Report" will become the key report content of the People's Daily, CCTV, Xinhua News Agency, China News Agency and other domestic authoritative media after each release.

The data of the "Analysis Report on Home Grid Purchase in the First Half of 2018" released this time shows that the scale of my country's B2C home grid purchase market (including mobile terminals) reached 264.1 billion yuan, a year-on-year increase of 22%. Against the backdrop of the slowdown in the overall growth of the JD.com market in 2018, the rapid growth of online home appliances is particularly valuable.

From the first half of 2013 to the first half of 2018, the scale and growth rate of my country's B2C home appliances (including mobile terminals) online shopping market (data extracted from the China National Grid Purchase Report in the first half of 2018)

According to the data from the "Home Grid Purchase Analysis Report" released by the CCID Research Institute of the Ministry of Industry and Information Technology over the years, 2018 is the sixth year that JD Home Appliances has dominated the domestic online home grid purchase market. Therefore, the report uses "consistency" to describe the success of JD.com's home grid purchase market, and analyzes that: A consistent business philosophy is the basis for JD.com to stabilize its position as the leader, continue to increase its services to consumers, and maintain openness, equality, and mutual-win symbiosis with manufacturers. Relationships and supply chain management are becoming more and more scientific, and these will prevent major mistakes in the development of JD.com. At the same time, in the first half of 2018, channel sinking and platform operations brought a large increase to JD.com, which enabled it to take the lead in fierce competition.

Looking back on JD’s ten-year home grid purchase, the service strategy of "30 days price protection, 30 days quality problem returns, and 180 days quality problem replacement" service strategy implemented since 2013 was much higher than the national standards at the time, which caused JD’s home appliances to suffer. Consumers’ favor. After continuous service upgrades and iterations, JD Home Appliances has been recognized by both the industry and consumers. As the largest domestic appliance retail channel provider, JD.com was awarded the "2018 Consumer Rights Protection Demonstration Enterprise" by the China Appliance Service and Repair Association, an authoritative service organization in the appliance industry, for its service evaluation far higher than the average satisfaction level of the industry. The title, became the only home appliance distributor among the five award-winning companies.

In terms of "maintaining an open, equal and mutually beneficial symbiotic relationship with manufacturers", JD Home Appliances is also consistent. In 2017, Midea, Haier, and Gree all sold more than 10 billion yuan in a single retail channel of JD Home Appliances. Among them, Midea achieved sales of 21.5 billion yuan, becoming the first home appliance brand to exceed 20 billion yuan in sales through a single channel. . In this year’s 815, Oaks, which showed its dark horses after cooperating with JD Home Appliances, had a full-day sales on August 1st that exceeded 11.11 in 2017, 24 times the start of last year. It launched a sales of 15 billion yuan on JD Home Appliances platform throughout the year. Shock.

The online shopping report also analyzed and pointed out that the online market has always been a strong engine for the growth of the home appliance industry, and it will still be the same in 2018. In the first half of 2018, the home appliance market was overall difficult, and online became the only market that ensured growth, which is of great importance to home appliance companies. From this perspective, JD Home Appliances, as the largest online and offline home appliance channel provider in China, will continue to assume the responsibility of home appliance home appliances after submitting a ten-year satisfactory answer sheet for the purchase of power grids, and will play the role of the main engine for the growth of China's home appliance industry.