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Huaqiang Security Network News ]
After more than ten years of rapid development, China's electric vehicle industry has developed into a large-scale and fully-equipped industrial economic system from scratch, from weak to strong. The energy-saving and environment-friendly electric vehicle products developed have not only satisfied the urban and rural areas. The need for residents to travel, and in line with the national energy-saving emission reduction and economic development requirements, has become a backbone of China's rapid development of manufacturing.
Nowadays, electric vehicle brands are increasing, and for consumers, the hope of choosing the less time is better, and the brand view is more inclined. The top ten brands of electric vehicles are, in the final analysis, the PK of brand strength. Through in-depth analysis of the strength of the top ten brands of electric vehicles, the rankings are as follows:
Electric car brand that is good 2015 top ten electric car brand list
First: Emma electric car
Brand tonality:
It can be said that Emma is the originator of fashionable electric vehicles. It is the first enterprise to apply the fashion decal process to the appearance modification of electric vehicles, breaking the current situation of the homogenization of electric vehicles and the convergence of appearance. The tonality of this brand is fashionable and young. Emma's distinctive, stylish and beautiful design, plus more than 200 design patent protections, not only meet the young people's aesthetics, but also meet the young people's pursuit of individuality, the pursuit of unique needs, become the eyes of consumers. Fashion leader."
Emma first launched the MINI family in the fashion electric car category in 2014, and invited Asia's first popular group EXO to endorse the fashion category, stirring the young market. This year, on June 16th, the Camo Wind series electric car was released, and the global star-loving camouflage elements were applied to the body design of electric vehicles. In the eyes of consumers, Emma became synonymous with “fashion trend”. .
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brand power:
Emma has been ranked first in the C-BPI brand power index for four consecutive years. It is a nationally certified 5-star after-sales service unit. It has been the number one customer satisfaction company in China for four consecutive years. In the past year alone, sales exceeded 4 million units. . At the same time of achievement, Dehua Technology CEO Duan Hua said: "Emma always insists on not forgetting the initial heart, starting from the heart, using the spirit of "ingenuity" to create a durable and durable electric car that Chinese people can afford. "6 On the 16th, he also exposed the latest TVC of Jay Chou's "The First Dream", which caused the fans and many young people to resonate with emotions! Not only has it set an example for the electric vehicle industry, but also closer to the distance with consumers. The concept of "consumer-centric" is adopted.
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Public welfare has always been a powerful weapon for large enterprises to build brand image and enhance brand strength. Throughout the electric vehicle industry, Emma is indeed the first company to form an alliance with upstream and downstream companies of electric vehicles. In the Spring Festival of 2015, Emma teamed up with Bosch, Tianneng Battery, Zhengxin Tire and Tangze Brake to hold a charity event to return home to take care of motorcycles and return home. Recognition. The first in the industry to stand out and care for left-behind children is a manifestation of the strength of a leader. Emma is the true leader in the electric vehicle industry.
Second: Yadi electric car
Brand tonality:
In the design of the product, the Yadi electric car does not seem to leave a specific impression on the consumer. The brand tonality is difficult to summarize in one word. From the simplicity and simplicity of Yadi's flagship last year, to the repositioning of high-end electric vehicles this year, although it can reveal the style of a big company, for consumers, there is no “pain point” for consumers.
As we all know, "Happiness Car" is also the brand concept that Yadi has always adhered to, and it also enhances consumers' perception of the Yadi brand. Yadi Electric Vehicle is the only electric vehicle brand exported to 66 countries. Last year, I signed a long leg of Ouba Lee Min, and launched the "New Knight Spirit" commercial, which also made fans crazy, and was popular with fans. For the spirit of the new knight: re-interpretation of chasing, stopping, loving, and letting, it is a good emotional card. However, in terms of communication strategy, the new female knights, attachments and other female models, and the spirit of the new knight seem to be hard to resonate.
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brand power:
Yadi is also a five-star brand after-sales service, and its brand strength is considered to be a deserved name. As we all know, Yadi has been promoting itself as the world's electric vehicle leader in electric vehicles. It is sold in 66 countries around the world. It has also obtained the first three certifications for sales, quality and market share of the electric vehicle industry issued by the China Industry Enterprise Information Publishing Center. . This year, the introduction of high-end electric vehicle positioning, coupled with Lee Min Ho's passionate endorsement, has also improved the image and strength of Yadi's electric car brand.
It can be learned from Yadi's title sponsorship of the China Dream Show that Yadi Electric has been working hard on products and using love as a public good, which is widely recognized in the industry. As early as last year's Ya'an earthquake, Yadi held a donation campaign for "You buy a car, I donate" at thousands of stores across the country. This time, Yadi not only named "China Dream Show", but also set up millions of dream charity funds and helped more than 50 dream catchers realize their dreams! This is very important for the positive image of Yadi brand. The role of all said that the public is doing public welfare, Yadi once again proved the status with action.
Third: New Day Electric Vehicle
Brand tonality:
When it comes to the brand tonality of the new day electric car, it is inseparable from the two key words of intelligence and technology. New online activities and marketing activities around the positioning of smart electric vehicles. This year, from the first half of the Tianjin Exhibition and other new days, it can be seen that the new day this year aimed at the direction of smart electric vehicles, promoting their own remote data management based on cloud data transmission, GPS navigation, vehicle condition monitoring, multimedia broadcast Intelligent functions such as satellite positioning, and through the effective wireless Bluetooth technology data interconnection, remote control of the car, the realization of the multi-dimensional interaction between the car and the mobile Internet terminal mobile phone. In the beginning of 2014, Xinri also built a “smart factory”, which is branded with intelligent tonality.
brand power:
The brand strength of Xinri is inseparable from the national marketing that has always been adhered to in the new day. The so-called national marketing may be synonymous with the new development of the new day. However, it must be said that the “National Marketing” of New Day has greatly helped to enhance the brand image. The Olympic Games, the World Expo, and the World Garden Association have all left the new-day electric vehicles. The latest boost is the Chinese space industry, which is of great concern to the people. With the help of national-level projects, the reputation of the new electric vehicles is also More and more loud.
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This year, I played entertainment marketing again. As the only partner of the third season of the electric car industry, "Daddy Where to Go", the new electric car held an online event to prepare the "Daddy Where to Go" exclusive commemorative trolley case for the netizens participating in the event. Fashionable outdoor travel water bottles, etc., to encourage everyone to participate in the event. These shifts have increased brand exposure. However, despite the commitment to brand strength and brand influence in the new day, compared with Yadi and Emma, the new day is still slightly insufficient, and the brand comprehensive strength ranks third.
Fourth: Luyuan electric vehicle
brand power:
In terms of brand marketing, Luyuan also learned the benefits of entertainment marketing. At the Tianjin exhibition in March this year, Luyuan chose to cross-border and cooperate with Real Madrid, which attracted the attention of fans. Real Madrid Football Club is the strongest player in European football. It is the most successful club in the world. The combination of Luyuan and Real Madrid has also become a favorable attempt of the electric vehicle industry. At the same time, it also released the “Lvyuan·Real Madrid Family”. The retro, simple and fashionable styles are different. This brand is erupting. Black horse" potential.
The lucrative marketing of the people's Luyuan can also be done, whether it is to take advantage of Real Madrid, or take advantage of the hot drama "Tomb Notes", people have a refreshing feeling. However, even if the marketing of Luyuan is doing well, the overall strength has not surpassed the top three, ranking fourth.
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Fifth: immediately electric car
brand power:
In this year, the electric vehicle of Lima was held in China Quality Inspection Association and the Quality Assurance Processing Center of the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China. “Prospectively adheres to the principle of winning by quality; Sunshine consumption builds a quality and strong country” “Let consumers share the quality and service to effectively protect consumers. In the theme of 3.15 International Consumer Rights Day, the company was awarded the certificate of “National Product and Service Quality Integrity Benchmarking Enterprise” and “National Quality Trustworthy Product” issued by China Association for Inspection and Quarantine.
Immediately, we have been focusing on the brand of “power” and researching and developing power technology, from the “flying yellow river” disk motor to the powerful nuclear magnetic motor in the wind industry, and now to the “original U magnetic power”, you can see Get out of the focus on power. From product to market, from research and development to marketing, we immediately hope to turn our power into our own products and brand genes, and achieve a new image in 2015. At the exhibition, the beautiful models and new models of the exhibition hall immediately added a lot to the exhibition.
Sixth: Yamaha electric car
brand power:
Electric vehicle brands are mostly developed in many related industries. The brand of Yamaha has been traced back to more than 50 years. Yamaha started with the production of motorcycles, and then entered the electric vehicle industry, always insisting on product creation and service to achieve various value creation. Yamaha is constantly introducing new products with the aim of "providing people with love and rich life" to the people of the world. Yamaha insists on the realization of people's dreams with wisdom and enthusiasm as the concept, to create the impression that people expect, and to persist in creating The company is the target.
Electric car brand strength depth review
Seventh: Bird electric car
brand power:
Speaking of the brand of the bird electric car, many consumers can not tell, two brands of birds and knives. First of all, although both brands originated in Tianjin, in contrast, the bird brand positioning is closer to the consumer, the bird always regards the customer as God, regards the customer as a relative, and wholeheartedly serves the customer and creates the industry quality. Serve the aircraft carrier and comprehensively improve the service level.
Through the "service year" and "star service station" activities, people have been well received by consumers and shaped the good image of the bird. Also made a "warm 2015, we are small birds" large-scale care for left-behind children public welfare activities, received praise. This year, we also positioned high-end electric vehicles, and the brand strength has further improved.
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Eighth: Giant electric car
brand power:
Giant has been committed to the research and development of electric vehicle technology, and is also a major brand for export and export. Giant's green transportation and all-round intimate service provide consumers with the pleasure of riding and reach the terminal appeal of “easy to move, healthy and lively, feel happy”, the Lafree simple series of the giant, and the eLem fashion of the trend personality. Electric cars have always been the explosion of Giant. In 2015, the giant 133 this car is also a classic, many young students are more like, the brand strength is also a good drop!
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Ninth: Urban wind electric car
brand power:
This enterprise, many people are riding, but do not know the strength of this brand, the urban wind to stimulate consumers' car pain points with high cost performance, is more popular. The urban wind was established in 2001, and it took only eight years to seize a lot of market share. Now the new factory has 50,000 square meters and more than 1,000 employees. It has become a diversified enterprise integrating electric vehicle assembly plant, frame factory and baking paint factory. The company's production equipment is complete with complete technology, using Japanese JIS and German DIN. Standard fully automatic machine, advanced two-component paint equipment, flawless argon arc welding technology and scientifically sound testing instruments.
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Tenth: Amini electric car
brand power:
Amini is a popular brand in Europe. It only entered the Chinese market in 1998 and began to have loyal users in China. Originally known as a mountain bike, in the past few years, it has also made great achievements in electric vehicles. Every time the on-site group purchase meeting scene is very popular, Amini and Shandong TV Life Channel "Live Dezhou" column cooperation, well-known program host to help the public bargain, the activity is very impressive. From 7:00 in the morning, 600 cars were sold out on the spot. Mengmei, female and handsome guys liked Amini.
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Through the above analysis, consumers must have some understanding of the strength of the top ten brands of electric vehicles in 2015, and they can also know what they are when they purchase their favorite electric vehicles. Of course, as a daily riding vehicle, electric vehicles are only one of the reference factors. When purchasing electric vehicles, consumers also need to polish their eyes in terms of quality, battery life and after-sales service. In order to buy a car in your heart.
